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📞 619-517-1183

UX Perspectives
UX Perspectives

📞 619-517-1183

  • Who I Am
  • My Resume
  • Use Case Studies
    • Use Case Study Summary
    • AVA Systems Use Cases
    • AVA Systems Examples
    • Member Portal Use Case
    • Member Mobile App Example
    • Broker Portal Use Case
    • Broker Portal Mobile App
    • Provider Search Use Case
    • Provider Search Examples
    • Indv Enrollment Use Case
    • UI Kits Use Case
  • Legacy Work
Use Case Studies

Who I Am

I am Ruta, a design leader, focused on delivering results that matter.

In a world where AI is transforming workflows, I concentrate on elements it cannot replicate: vision, synthesis, systems architecture, and human insight. My approach bridges business objectives with user behavior, constructs resilient design systems, and drives change through strategic orchestration rather than mere output. I don't just design interfaces, I craft meaningful experiences.

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Professional Highlights

Diverse Industry Expertise: With experience across healthcare, fintech, SaaS, and e-commerce, I excel in simplifying complex systems into intuitive, scalable, and engaging digital experiences that propel business success.​
 

Leadership in Action: At Alignment Healthcare, I established and led the UI/UX team, overseeing comprehensive UX strategies across critical platforms such as AVA Systems, Member Portal, Broker Portal, Provider Search Portal, and Individual Enrollment. My leadership fostered data-driven design, implemented scalable systems, and aligned cross-functional teams to enhance usability and product performance.

My Approach

Thriving in dynamic environments where design intersects with strategy, I bring clarity, energy, and a steadfast commitment to user advocacy throughout the design process. I don't merely create experiences; I elevate them, ensuring every phase, from sprint to strategy, advances both product and people. 

Explore Use Case Studies

Let’s Connect

I am currently exploring UI/UX leadership opportunities that allow me to cultivate teams, amplify design impact, and develop products that resonate with users.   

📞  619-517-1183    

✉️ uxruta@gmail.com

My Expertise

UI/UX Leadership & Strategy. Building and mentoring design teams, fostering collaboration, and aligning UX with business goals.

 User-Centered Design. Creating seamless digital experiences with a strong focus on accessibility (WCAG), information architecture, and usability.

Scalable Design Systems. Establishing component libraries and design frameworks for consistency and efficiency.

Data-Driven UX Optimization. Leveraging analytics, A/B testing, and user feedback to enhance engagement and conversion rates.

I believe great UI/UX design is more than aesthetics, it's a strategic tool for business growth. My approach blends data-driven insights, user psychology, and scalable design solutions to create seamless experiences that drive impact.  

My Process

Discovery & Research

 •  Align with stakeholders to define business goals and user needs.

 •  Conduct user interviews, surveys, and competitive analysis.

 •  Leverage data analytics and behavioral insights to inform design decisions.

Strategy & Information Architecture 

 •  Define user personas and key user journeys.

 •  Structure content and navigation for intuitive user flow.

 •  Establish design principles and system consistency.

Wireframing & Prototyping 

 •  Develop low-to-high fidelity wireframes to visualize concepts.

 •  Create interactive prototypes to test functionality and user flow.

 •  Iterate quickly based on usability testing and feedback.

UI Design & Design Systems 

 •  Craft scalable, accessible, and pixel-perfect interfaces.

 •  Implement design systems for efficiency and brand consistency.

 •  Ensure designs align with development feasibility and business goals.

Testing & Iteration 

 •  Conduct A/B testing, usability studies, and heuristic evaluations.

 •  Analyze feedback and refine designs for optimal performance.

 •  Collaborate with developers to ensure seamless implementation.

Launch & Continuous Improvement 

 •  Oversee design handoff and QA to ensure accuracy.

 •  Monitor product performance post-launch through analytics.

 •  Iterate based on real user data, ensuring long-term growth and adaptability.

High Stakes. Real Impact. Let's Do This Right.

I lead UX/UI with clarity, strategy, and urgency, especially when stakes are high and systems are complex. If you need someone who aligns teams and moves fast without losing the user, let’s connect.

Start the conversation 619-517-1183. Send me an email | Message me on LinkedIn

 👉  See how I’ve delivered results

📄 Download My Resume
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  • Who I Am
  • Use Case Study Summary
  • AVA Systems Use Cases
  • Member Portal Use Case
  • Broker Portal Use Case
  • Provider Search Use Case
  • Indv Enrollment Use Case
  • UI Kits Use Case
  • Legacy Work

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