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Who I Am
I’m Ruta, a design leader focused on delivering work that drives real outcomes. While AI is changing the way we build, I stay focused on what it cannot replace: vision, critical thinking, systems design, and human understanding. I connect business goals to user behavior, build resilient design systems, and lead change through strategy, not just execution. I do not design for decoration. I design to move people, products, and companies forward.
My Expertise
UI/UX Leadership & Strategy
UI/UX Leadership & Strategy
UI/UX Leadership & Strategy
Building and mentoring design teams, fostering collaboration, and aligning UX with business goals.
User-Centered Design
UI/UX Leadership & Strategy
UI/UX Leadership & Strategy
Creating seamless digital experiences with a strong focus on accessibility (WCAG), information architecture, and usability.
Scalable Design Systems
UI/UX Leadership & Strategy
Data-Driven UX Optimization
Establishing component libraries and design frameworks for consistency and efficiency.
Data-Driven UX Optimization
UI/UX Leadership & Strategy
Data-Driven UX Optimization
Leveraging analytics, A/B testing, and user feedback to enhance engagement and conversion rates.
My Process
Discovery & Research
Strategy & Information Architecture
Strategy & Information Architecture
✔ Align with stakeholders to define business goals and user needs.
✔ Conduct user interviews, surveys, and competitive analysis.
✔ Leverage data analytics and behavioral insights to inform design decisions.
Strategy & Information Architecture
Strategy & Information Architecture
Strategy & Information Architecture
✔ Define user personas and key user journeys.
✔ Structure content and navigation for intuitive user flow.
✔ Establish design principles and system consistency.
Wireframing & Prototyping
Strategy & Information Architecture
UI Design & Design Systems
✔ Develop low-to-high fidelity wireframes to visualize concepts.
✔ Create interactive prototypes to test functionality and user flow.
✔ Iterate quickly based on usability testing and feedback.
UI Design & Design Systems
Launch & Continuous Improvement
UI Design & Design Systems
✔ Craft scalable, accessible, and pixel-perfect interfaces.
✔ Implement design systems for efficiency and brand consistency.
✔ Ensure designs align with development feasibility and business goals.
Testing & Iteration
Launch & Continuous Improvement
Launch & Continuous Improvement
✔ Conduct A/B testing, usability studies, and heuristic evaluations.
✔ Analyze feedback and refine designs for optimal performance.
✔ Collaborate with developers to ensure seamless implementation.
Launch & Continuous Improvement
Launch & Continuous Improvement
Launch & Continuous Improvement
✔ Oversee design handoff and QA to ensure accuracy.
✔ Monitor product performance post-launch through analytics.
✔ Iterate based on real user data, ensuring long-term growth and adaptability.
High Stakes. Real Impact. Let's Do This Right.
I lead UX with clarity, strategy, and speed, especially when the stakes are high and the systems are complex. I build what doesn’t exist yet, align the teams, and deliver design that doesn’t break when things get real.
Start the conversation
619-517-1183