Who I Am

I am Ruta, a design leader, focused on delivering results that matter.

In a world where AI is transforming workflows, I concentrate on elements it cannot replicate: vision, synthesis, systems architecture, and human insight. My approach bridges business objectives with user behavior, constructs resilient design systems, and drives change through strategic orchestration rather than mere output. I don't just design interfaces, I craft meaningful experiences.

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Professional Highlights

Diverse Industry Expertise: With experience across healthcare, fintech, SaaS, and e-commerce, I excel in simplifying complex systems into intuitive, scalable, and engaging digital experiences that propel business success.

Leadership in Action: At Alignment Healthcare, I established and led the UI/UX team, overseeing comprehensive UX strategies across critical platforms such as AVA Systems, Member Portal, Broker Portal, Provider Search Portal, and Individual Enrollment. My leadership fostered data-driven design, implemented scalable systems, and aligned cross-functional teams to enhance usability and product performance.

My Approach

Thriving in dynamic environments where design intersects with strategy, I bring clarity, energy, and a steadfast commitment to user advocacy throughout the design process. I don't merely create experiences; I elevate them, ensuring every phase, from sprint to strategy, advances both product and people.

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Let’s Connect

I am currently exploring UI/UX leadership opportunities that allow me to cultivate teams, amplify design impact, and develop products that resonate with users.

📞 619-517-1183

✉️ uxruta@gmail.com

My Expertise

UI/UX Leadership & Strategy. Building and mentoring design teams, fostering collaboration, and aligning UX with business goals.

User-Centered Design. Creating seamless digital experiences with a strong focus on accessibility (WCAG), information architecture, and usability.

Scalable Design Systems. Establishing component libraries and design frameworks for consistency and efficiency.

Data-Driven UX Optimization. Leveraging analytics, A/B testing, and user feedback to enhance engagement and conversion rates.

My Process

Discovery & Research

• Align with stakeholders to define business goals and user needs.

• Conduct user interviews, surveys, and competitive analysis.

• Leverage data analytics and behavioral insights to inform design decisions.

Strategy & Information Architecture

• Define user personas and key user journeys.

• Structure content and navigation for intuitive user flow.

• Establish design principles and system consistency.

Wireframing & Prototyping

• Develop low-to-high fidelity wireframes to visualize concepts.

• Create interactive prototypes to test functionality and user flow.

• Iterate quickly based on usability testing and feedback.

UI Design & Design Systems

• Craft scalable, accessible, and pixel-perfect interfaces.

• Implement design systems for efficiency and brand consistency.

• Ensure designs align with development feasibility and business goals.

Testing & Iteration

• Conduct A/B testing, usability studies, and heuristic evaluations.

• Analyze feedback and refine designs for optimal performance.

• Collaborate with developers to ensure seamless implementation.

Launch & Continuous Improvement

• Oversee design handoff and QA to ensure accuracy.

• Monitor product performance post-launch through analytics.

• Iterate based on real user data, ensuring long-term growth and adaptability.